Sneaky Skincare

Popular luxury skincare brand Sunday Riley has been under fire recently. On October 15, a former employee of the brand got on the popular website, “Reddit”, to expose Sunday Riley for allegedly mistreating their employees. The post is shown below.

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Employees of the Sunday Riley brand were forced to visit Sephora’s website and write fake positive reviews of the brand. Sephora is a major retailer for many high-end makeup, skin, and hair care brands. In an email to Sunday Riley employees, you can see they were asked to write “at least 3”  positive reviews on their new “Saturn” and “Space Race” skin care products.

Sunday Riley has been a very popular skin care line for quite some time, which makes it very interesting that they feel the need to write fake reviews and counteract any negative thing that has ever been said about their products. I have even bought some products myself, but after hearing this news I would rather return the products than use products from a dishonest brand. I know I am not alone in this, which could spell trouble for Sunday Riley’s sales.

Pictured: The email written to Sunday Riley’s employees detailing their instructions on how to create fake reviews that could not be traced back to the company in any way.

Sunday Riley took to Instagram to address this matter in a recent post.

The brand defended itself by saying they could not have posted all the thousands of reviews they had. Sunday Riley herself has mentioned one of her major brand ethos is transparency. Many people are calling the brand out on social media for being sneaky and dishonest, but every exposing comment is being immediately deleted by Sunday Riley’s team.

Angry customers isn’t all this brand has to worry about, A “persistent online review fraudster” in Italy was recently fined €8,000 ($9,300) and sentenced to nine months in prison for operating a company that sold fake reviews for hotels.

At this point, it seems Sunday Riley has dug her brand into a hole by trying to promote the brand, and now the honesty of Sunday Riley and true quality of their products will always be questioned by consumers.